When you run a business, you know that there are a lot of things that you need to keep an eye on with your marketing and social media. How are you supposed to keep people interested in your luxury consignment shop business? How can you keep interest and make sure that your marketing is working as it should be? Here are a couple of thoughts on the matter and how your CMO can keep the word going during the off season when your business may not be doing as well as it did during the “on” seasons when you get the most business.
Promoted Tweets are actually encouraged by Twitter. Promoted tweets are regular, everyday tweets that purchased by advertisers that want to reach out to potential customers and get people talking about their product. They are always labeled as “Promoted” and can be retweeted like any other tweet. Facebook has the same exact thing on their platform, but they refer to it as “sponsored content.” This can be shared as well, and will help to extend the reach that you have, no matter what you may be trying to do or what you may offer to those that come to your website.
The most important thing is to make sure that you temper what you’re doing as best as you can. Do not overload your audience with promotional tweets. If your audience wanted to get slammed with advertisements, they would watch TV or watch YouTube. If you overload them, they’ll start to feel like your social media feed is just about advertisements. Be picky about when and how often that you’re putting up promotional links, and you will see a lot more success than you would if you spammed them.